AARON FERGUSON

Aaron pairs deep rodeo knowledge with a modern approach to create revolutionary media, events and products that transcend genre. Ferguson is a two-time National Finals Rodeo Bullfighter and founded western sports powerhouse, Bullfighters Only.

JUSTIN JACOBUCCI

Bucci isn't your every day designer; this husband, father and former bull rider displays his wizardly art skills through many mediums - from leather to digital. His sorcery has transformed companies like Hooey &  Bullfighters Only, among others.

where WEIRD meets western .